Identifying keywords for Search Engine Marketing (SEM) or on-site Search Engine Optimisation (SEO) efforts is a basic task for many marketers. Usually, one can retrieve keywords easily, thinking “What is my text about?” or “How would a customer search for this text?”. However, identifying keywords gets tricky when the marketer is not a subject-matter expert for the content that he or she is advertising for. This post introduces a text analysis tool to help non-experts extract meaningful keywords from a technical text.
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